Boca Raton, Florida – October 2021 - The medical business is changing. Every day, new treatments come online. And every day, medical professionals struggle to explain how these new high-tech treatments can help patients.

For example, Restore Brain TMS, a medical facility in Dallas, Texas uses magnetic stimulation to help alleviate major depressive symptoms.

“We treat them with a technology called transcranial magnetic stimulation,” says John Cavanagh of Restore Brain TMS. “It is gentle and non-invasive.”

How it works can be difficult to explain, and thus, enrolling new patients can be hard.

It’s a similar story at Allay Health in Palm Beach Gardens, Florida. The clinic gives small doses of Ketamine to help patients with chronic pain, depression, and anxiety. It is a treatment popular in Europe, but here in the United States, most patients are largely unaware it even exists.

“It’s kind of a reset to the brain,” says Nick Marino, CEO of Allay Health. “What Ketamine does is it pushes them out of that thinking and gets their brain to start firing and talking in all the places, instead of that one narrow focus.”

It both a challenge to educate a potential patient and then convince them that these treatments work. I is also hard, in a sea of other medical options, to show someone that this is the treatment for them.

“The message is difficult,” says Cavanagh. But that is where the team at Beyond Marketing helps.

The team first targets customers through search engine optimization, such as Google, hitting certain key demographic or geographic details.

“From the onset in our marketing strategy we need to present the solution that somebody doesn’t know exists,” says Beyond Marketing CEO Scott Theaman. “Telling a story about something foreign like Ketamine or TMS through video, that is really how you get the message across.”

It is at that point that Beyond Marketing goes beyond marketing.

Social media ads or videos advertise the symptoms a patient might be facing. Once they click through, a potential customer fills out a questionnaire. Beyond Marketing gets them off social media as quickly as possible and into a web funnel, collecting that valuable information from the potential patient.

“In our lead generation process, we can start to qualify the lead,” says Theaman. “We can ask about the number of medications, ask about insurance type, previous, what they’ve done previous to solve their condition.”

That information then allows the clinic to step in with its solution.

“When we talk to people, we also have a little bit of information about them,” Marino says. “We say hey, we understand you’re suffering. Here is some more information.”

Knowing how to talk to potential patients is key to helping them make an informed decision about their health care. That starts with empathy.

“It is not us trying to sell it,” Marino said. “It is here, we understand.”

From there, the Beyond Marketing team feeds all the data to the clinic. They can now provide symptoms, past medical history or treatments, and insurance providers. This information is critical to helping the clinic best handle the intake of the new patient.

The process is designed to help connect someone who might be suffering connect with a clinic that can help and providing the clinic everything they need to navigate the insurance process should the patient decide to get treatment.

 “So, while we’re bringing them through the marketing process, we’re also gathering some of that data that’s going to help our clinical staff help them,” explains Cavanagh.

But the data is only good if the clinic knows how to handle it. That’s where Beyond Marketing comes in with hands-on training and coaching sessions. They are a total practice growth partner, to help with both done-for-you marketing while also implementing systems across the board to navigate the unique health care provider process.

Beyond Marketing offers extensive training to bring the clinical staff up to speed on how to use the various tools. How do you talk to the patient? How do you guide them through this new treatment?

“You’re driving the car. Are consumers finding TMS or Ketamine treatment for the first time, they have no idea what it is,” says Sebastian Yepes, Beyond Marketing’s High-Performance Coach.  “The first question they’re going to ask is how much money is it and does insurance cover it?”

“If the person doing the outbound call can’t effectively drive that conversation forward, they’re going to be digging themselves out of a hole,” Yepes says.

The training is even useful for the doctors. Medical school can teach complicated procedures, but complicated treatments need simple explanations for most patients.

“The marketing is good. We can get the people. But if the skillset internally isn’t effective, it doesn’t matter what the marketing is doing,” says Yepes.

“They taught us how to talk to patients to get them in, because this kind of treatment, is new,” Marino says. “And it takes some handholding.”

What’s key through this entire process though is offering the patient help.

From the point of contact to the patient stepping foot in the clinic, it’s all done with a gentle touch.

“You want to connect with that patient,” Theaman says. “You are dealing with a fragile population of people who are suffering.”

Beyond Marketing’s software also sets them apart. It centralizes all communications between prospective patients and the clinic, whether they reached out through social media or a website.

All that goes into one program, for clinic staff to then use.

“All that communication funnels into one software program,” Theaman says. “So we are able to text the patient, call the patient, and email the patient through a HIPPA compliant environment all through this software.”

It’s more than lead generation. With thousands of insurance options out there and various levels of interest from a potential patient, clinic staff can often be confused between a good lead and a bad one.

Beyond Marketing breaks down specific details in leads to provide patients that clinics can treat.

“The organizational structure that Beyond Marketing has in its software is a tremendous asset, it’s probably the thing that distinguishes them the most,” says Cavanagh. “The patient doesn’t feel like they’re being hassled or being asked too many questions, or pressured.”

What’s most impressive is how well this has worked. Beyond Marketing was able to guide Restore Brain TMS through the course of a pandemic. And while many other clinics across the country were forced to close their doors, Restore Brain TMS saw an increase in patients and doubled their internet traffic.

It was the same result at Allay Health. They closed for three months during the pandemic but brought Beyond Marketing on when they re-opened. In that time, they’ve seen a fifty-percent increase in patients coming into their facility every month, for the last year.

“Oh, it’s a ridiculous uptick (in new patients),” Marino says. “On average we get another eight to ten patients in a month. They were the reason we were probably able to stay in business.”

Beyond Marketing works with their clients, so the medical teams can then turn around and help their patients.

It’s about helping more people to get help.

“If people get turned off in the patient journey process, you’re going to lose them,” Theaman says. “This is not a referral. This is someone with a problem, and you come along and you have the opportunity to solve that.”

The Beyond Marketing team’s mission is to help these companies, so they can in turn help others. To break down the barriers that prevent people from getting treatment and guiding patients and medical staff on how to come together.

In the end, it is about going beyond. For a patient who is suffering. For the medical company looking to treat more patients. And for a company that believes in helping.

---Jamie Holmes of StorySMART reporting for Beyond Marketing